The best Amazon Prime Day beauty deals in the UK, from JLo Beauty to Fenty Beauty and more


The beauty world has seen a massive expansion in recent years with new brands popping up left and right, and for the makeup, hair, and skin aficionados among us, it can get expensive.

Celebrities are jumping in on the action, as well as impressive innovation in eco-friendly packaging, clean formulas, and new ingredients that promise to change our regimens forever.

There are also useful devices like electric toothbrushes and hair dryers that are designed to make our lives a little easier.

This Amazon Prime Day, it’s the discounts across every beauty category, from fragrance to facial tools, that have caught our eye. While we’ll be upgrading our laptops, TVs, Apple products, and more, our bathroom cabinets shouldn’t be forgotten in the middle of the sales action.

Amazon stocks some of the biggest names on the market, including Oral-B, BaByliss, Philips, Foreo, Elemis, Neal’s Yard Remedies and many more, which are sure to see their prices slashed during the two-day sale extravaganza.

When is Amazon Prime Day 2022?

For 2022, Amazon Prime Day will take place on July 12 and 13, so mark your calendars and get ready to top up on your favorite products.

Do you need a Prime account to get the deals?

In short, yes. To access the amazing deals, you must be a Prime customer. The monthly subscription is just £7.99 a month (or just £3.99 for students) or you can pay an annual fee of £79 to save money – this is bargain hunting, after all. This will not only give you access to Prime Day, but also unlimited free next-day delivery, and same-day delivery, depending on the product and your location. There’s also Prime Video, eBooks, Amazon Music, and more to make the most of. If you’re not ready to take the plunge, opt for the 30-day free trial to try before you buy.

What kind of offers are available?

During the sales event, there will be fake tans, skin care, hair care, fragrance and gadgets available at unbeatable prices you won’t even find on Black Friday later in the year. Stock up on your hero products while you can.

These will come in three formats; the traditional offers during the duration of the event, the offers of the day and the flash offers that will encourage you to get the products while you can in the few hours that they will be discounted.

What beauty deals were there last year?

To say that the deals were extensive in the beauty category last year would be an extreme understatement. There was up to 64 per cent off some of the most expensive electric toothbrush models, reduced from £279.99 to £69.99 for the Oral-B Genius 8000, as well as the Philips Lumea Prestige IPL cordless hair removal device. Brands like Color Wow, Pureology, Isle of Paradise, St Tropez, OPI, Piz Buin and Foreo were heavily discounted.

What deals can we expect this year?

Amazon promises that this year’s event will be even bigger and better, so get those browsing fingers flexed.

Are there live deals now?

Shop the best beauty deals on Amazon right now.

Amazon Prime Day cleaning brush deals

There’s up to 50 percent off FOREO devices, including UFO mini, LUNA Mini 3, and 20 percent off LUNA 3 and BEAR Mini.

UFO mini: Was: £115, Now: £50

UFO – was: £185, now: £126.75

BEAR Mini: Was: £179, Now: £143.20

LUNA mini 2 – was: £130.72, now: £59.40

Amazon Prime Day electric toothbrush deals

There’s no better time to take your oral care to the next level with the most advanced electric toothbrushes to date from leaders Oral-B, Philips and Panasonic.

Oral-B Genius 8000 electric toothbrush: Was: £279.99, Now: £89.99

Oral-B iO8 Black Ultimate Clean electric toothbrush – was: £224.90, now: £230.89

Oral-B Smart 6 6000N CrossAction electric toothbrush – was: £219.99, now: £99

Oral-B Smart 4 4000 3D White Rechargeable electric toothbrush – was: £129.99, now: £60

Oral-B Genius X Luxe Edition with AI: Was: £159.87, Now: £134

Philips Sonicare ProtectiveClean electric toothbrush model 4300: Was: £150, Now: £145

Philips Sonicare Advanced Whitening Edition rechargeable toothbrush – was: £249.99, now: £99.99

Deals on Amazon Prime Day hair dryers and straighteners

Style your locks, while protecting precious locks with devices like Cloud Nine, BaByliss, ghd and more.

hair dryers

ghd Air hair dryer: Was: £119, Now: £99.50

BaByliss Super Power 2400 hair dryer: Was: £60, Now: £40

Hair straighteners

ghd Glide Hot Brush: Was: £119, Now: £99.50

ghd Platinum+ Styler White Professional Smart Hair Straighteners – Was: £219, Now: £179.58

BaByliss Velvet Orchid 235 hair straightener – was: £60, now: £34.62

BaByliss Straight and Curl Brilliance Hair Straightener: Was: £120, Now: £114.99

Amazon Prime Day Hair Removal Deals

Get ready for your annual summer cleanup with the help of discounts on IPL machines, epilators, razors, and home razors.

Panasonic ES-LV67 Men’s Wet and Dry 5-Blade Rechargeable Electric Shaver – was: £259.99, now: £89.99

Panasonic ER-GB62 Electric Hair and Beard Trimmer for Men – was: £69.99, now: £29.56

Philips Lumea Prestige IPL cordless hair removal device: Was: £380, Now: £250

Philips Epilator Series 8000, wet and dry hair removal: Was: £120, Now: £89.99

Amazon Prime Day Fragrance Deals

Find your new signature scent or shop your trusted favorite this Prime Day.

Vera Wang Princess Eau De Toilette Fragrance for Women, 100ml – was: £60, now: £24.49

Juicy Couture Viva La Juicy Eau de Parfum Spray, 50ml – Was: £46, Now: £31.27

Amazon Prime Day skincare deals

Refresh your bathroom cabinet with some of the most sought after skincare brands on the market. FARMACY Beauty will have a 25 percent discount.

PHARMACY Beauty Green Clean Cleansing Balm: Was: £32, Now: £24

Amazon Prime Day hair care deals

Take care of your locks with the nourishing boost of KMS and Color Wow. Coco & Eve will also be up to 30 percent off, and Redken and Pureology will also have savings of 25 to 30 percent.

Purology | Moisturize | Moisturizing Shampoo & Conditioner Duo Set: Was: £45.55, Now: £32.65

Redken Extreme Shampoo: Was: £13.77, Now: £9.64

Coco & Eve Like a Virgin Hair Masque – was: £29.61, now: £20.73

Amazon Prime Day Fake Tan Deals

Whether you’re planning a hot summer vacation or staying in the UK for the foreseeable future, you can have a fresh-from-the-beach glow with these fake bronzers. Fake it until you make it. St. Tropez will have up to a 20 percent discount.

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